Executive Summary For Email Requirements in 2024

In 2024, Google, Yahoo, and Apple are introducing strict email requirements for high-volume senders to reduce unwanted emails.

These requirements include adherence to email authentication best practices, such as publishing SPF or DKIM records, DMARC policies, and maintaining valid DNS records. Additionally, a TLS connection for mail transmission is necessary.

Senders must keep user-reported spam rates below 0.3%.

High-volume senders face stricter rules, and marketing emails must include a one-click unsubscribe option.

Non-compliance could result in rate limiting, blocked messages, or marking as spam.

These measures are expected to be adopted by other major email providers soon.

Potential impacts of these changes include:

• Improved email deliverability for compliant senders.
• Enhanced security against phishing and spam.
• Necessity for businesses to review and upgrade their email practices.
• Possible challenges for smaller organizations in meeting these technical requirements.
• Non-compliance could lead to emails being rate-limited, blocked, or marked as spam, affecting the sender’s reputation and email effectiveness.

To meet the new email requirements, businesses should:

• Implement and maintain SPF, DKIM, and DMARC records for email authentication.
• Ensure their DNS records are valid and up-to-date.
• Use a TLS connection for secure email transmission.
• Monitor and keep user-reported spam rates below 0.3%.
• Include a one-click unsubscribe option in marketing emails.

What are the next steps?

In light of the upcoming 2024 email requirements by leading providers like Google, Yahoo, and Apple, staying ahead in email compliance is more crucial than ever. These changes aim to significantly enhance email security and deliverability, and non-compliance could impact your business communication severely.

We understand navigating these technical requirements can be challenging. That’s why we’re offering a complimentary audit of your current email systems. Our expert team will review your setup to ensure it aligns with the new standards, focusing on crucial aspects like SPF, DKIM, and DMARC records, TLS connections, and spam management.

Post-audit, we’ll provide a detailed proposal tailored to bring your business into full compliance, safeguarding your email communication against potential blocks or spam flags.

This is a proactive step to ensure uninterrupted, secure email communication, crucial for your business’s reputation and efficiency. Let’s work together to keep your business at the forefront of email security and compliance.

To schedule your free audit or to learn more, please contact us at:

Jeffery Thompson

JLT Marketing Agency

(913) 592-9104

Jeff@jltmarketingagency.com

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